Maintaining consistent planogram compliance across retail stores is an ongoing challenge. Manual checks often take time and lead to inconsistencies, resulting in products being placed incorrectly and shelf layouts that don’t fully support visibility.
Improved compliance helps brands strengthen in-store execution and ensure products are displayed as intended. Because of this, businesses benefit from a more reliable way to monitor visibility and maintain consistent shelf performance.
Definition of Planogram
Planograms provide a visual guide for arranging products on shelves to optimize space, visibility, and sales. They help merchandising teams maintain consistent displays across outlets.
By directing the placement of popular items at eye level or grouping similar SKUs creates a more intuitive layout and boosts conversion, making planogram compliance a critical factor in store execution.
Understanding the Role of Planograms in FMCG
Planograms are essential in FMCG merchandising and provide clear benefits for manufacturers, retailers, and shoppers. When FMCG companies and store partners implement planograms effectively, they can improve product visibility, increase sales, and make the shopping experience more convenient.
A well-designed planogram ensures that items are displayed correctly, helping customers find what they need while enabling retailers to maximize shelf impact and maintain consistent store execution.
Common Challenges in Planogram Compliance
Stores often don't follow the planned layout, causing shelf inconsistencies. Planogram ensures the actual shelf setup matches the planned design, helping retailers stay organized, boost visibility, and enhance product displays. Here are some common challenges retailers face with planogram compliance:
- Compliance Issues
One of the main challenges in implementing planograms is ensuring consistent compliance across all retail locations. Field merchandisers often stray from the guidelines due to limited training, stockouts, or personal preferences. These problems can reduce shelf consistency and overall merchandising effectiveness. - Manual Calculation of Visibility
Manual product visibility calculations take time and often lead to errors. Merchandisers need to check products comply with the guidelines, compare shelf space with competitors, and confirm planogram alignment. Without automation, maintaining accuracy and consistency becomes challenging, which impacts planogram compliance and overall store execution. - Missing SKUs or Empty Shelf Space
When products are out of stock or not distributed properly, the planned layout cannot be maintained, reducing display effectiveness and overall visibility. Consistent product availability is essential for planograms to function properly and support a smoother shopping experience.
How Visibility Vision Drives Planogram Compliance
Visibility Vision improves planogram compliance by replacing manual checks with automated, data-driven methods. Built for the FMCG industry, this software measures product visibility and verifies shelf layouts in both General Trade and Modern Trade settings.
- Planogram Compliance is Digitally Validated and Reported
Digital validation improves shelf execution by making checks more accurate and easier to manage across stores. Powered by AI, the system automatically captures shelf and chiller layouts, analyzes products by category, SKU, and brand, and generates clear reports on compliance, issues, competitor presence, and share of shelf. These insights teams monitor execution and respond faster to maintain planogram accuracy. - Automatic Visibility Calculation
Visibility Vision enhances planogram compliance by utilizing AI to assess product visibility automatically. The system analyzes shelf and chiller layouts, helping merchandisers organize products more efficiently and consistently. It also checks eye-level placement and ensures items are positioned according to the established shelf guidelines. - Ensuring Shelf Availability and Stock Alignment
Visibility Vision helps FMCG companies maintain consistent product availability, directly addressing missing SKUs and empty shelves. The system provides real-time monitoring of stock levels on shelves and in chillers across both General Trade (GT) and MT.
BOSNET Solution for Driving Planogram Compliance
Achieving consistent planogram compliance requires more than manual store checks or reports. It needs a system that provides real-time visibility into how products are displayed on shelves across all channels.
BOSNET enables FMCG companies to manage shelf execution effectively using Visibility Vision. The system monitors actual store conditions, automatically evaluates visibility levels, and identifies compliance problems. This helps commercial and trade teams to respond quickly, coordinate their strategies, and safeguard brand visibility at the point of sale.
Contact us to learn how BOSNET can elevate your planogram compliance strategy.
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