Many stores struggle to keep their shelves fully stocked, with products often running out unexpectedly. When this occurs, customers become disappointed, and sales start to drop. Field teams also receive updates too late because store inspections take too long to finish.
As demand rises, pressure increases, and stores require quick, precise information to keep products available. Without a clear and structured tool, daily operations can become chaotic and inefficient. A Mobile Merchandiser is essential in ensuring products are always available.
Mobile Merchandiser Definition
A Mobile Merchandiser is a digital solution designed to support and streamline field merchandising activities. It records every store visit with time and GPS data, captures real-time shelf photos, and turns them into measurable insights using AI. Instead of delayed manual reports, companies get direct visibility on product availability, shelf condition, and store compliance.
Key Challenges Without Mobile Merchandiser
In FMCG, store-level execution directly affects sales and brand presence. Many companies still rely on paper-based or semi-manual reporting. This creates operational gaps that lead to revenue loss and poor control.
Below are some of the key challenges FMCG companies face when operating without a mobile merchandiser.
- Uncontrolled Market Survey ActivitiesWithout a Mobile Merchandiser, market surveys lack structure and clear direction. Tasks, store visits, and data collection are inconsistent, leading to incomplete results and delayed reporting. As a result, companies receive less accurate market insights and have limited visibility over daily operations.
- Difficulty Maintaining Product Availability and Visibility
Maintaining consistent product availability and visibility is a key challenge for FMCG companies, especially when field activities rely on manual reporting. Stock data is often outdated, causing restocking delays and reducing display quality. Over time, products become harder for customers to see and find. - No Verified Proof of Visit and Documentation
Without a proper digital system, it’s difficult to confirm that field activities are carried out as planned. Reports submitted without GPS data or photo evidence leave companies unsure whether merchandisers actually completed their tasks in-store. This lack of verified execution undermines accountability and makes it hard to maintain consistent standards across all outlets.
Benefits of Using Mobile Merchandiser For FMCG Business
A mobile system provides measurable advantages that help teams work faster and with better accuracy, including:
- Product Availability and Visibility
Mobile Merchandiser provides field teams with a clear view of stock availability by product and category per outlet. Data is captured during store visits and updated in near real-time, allowing for faster action on stock gaps. Shelf photos provide direct visual evidence of product placement and visibility. This removes assumptions and replaces them with actual field conditions. - Survey and Customer Management
All surveys and store questionnaires follow a standardized digital format. This reduces errors, removes manual re-entry, and ensures consistent data across locations. Customer and sell-out data collected through the app support more accurate analysis of buying behaviour, outlet performance, and follow-up actions. - Price Monitoring and Planogram Compliance
By recording prices and promotions directly in-store and analyzing shelf and chiller photos using AI, field teams can ensure displays meet standards, improve product visibility, and make more accurate pricing decisions. This approach helps companies maintain consistent execution across all stores while boosting sales effectiveness. - User Profile and Data Management
User activity, task completion, and data uploads are tracked in the system. In low-connectivity areas, data is stored locally and synchronised when the connection is restored. This prevents data loss and maintains continuity in reporting.
BOSNET Solution for End-to-End Product Availability and Merchandising Control
In the Fast-Moving Consumer Goods (FMCG) industry, ensuring that products are always available, visible, and accessible is no longer optional. Without real-time visibility, field operations become slow, inefficient, and costly.
BOSNET solutions help FMCG businesses take control of their merchandising operations and ensure product availability across all outlets. Our platform provides the tools to monitor field execution in real time, validate store visits with photo and GPS proof, manage shelf visibility, and ensure planogram compliance. Helping businesses increase revenue, reduce costs, and protect assets.
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