Articles



18 February 2026
Promotional material are marketing assets designed to drive rapid sales and increase product visibility. Each types are designed to increase sales, drive …

18 February 2026
Materi promosi adalah aset pemasaran yang dirancang untuk mendorong penjualan secara cepat dan meningkatkan visibilitas produk. Setiap jenisnya dibuat …

17 February 2026
Optimize your delivery route during peak season to keep shipments on time and operations running efficiently. Minimize delays and reduce costs by …

16 February 2026
Marketing assets are essential resources businesses use to support campaigns, build brand image, and drive success, especially in the FMCG …

12 February 2026
POSM marketing is a merchandising strategy that increases product visibility, delivers key information, and reinforces brand identity to …

11 February 2026
In-store purchase decisions are influenced by various factors across the shopping journey, including product placement, pricing, promotions, and …

10 February 2026
Point of Purchase (POP) and POSM shape in-store experiences in different ways, influencing customer attention, product visibility, engagement, and buying …

9 February 2026
Point of Sales Materials (POSM) are strategically placed marketing assets designed to capture customers’ attention, encourage purchases, and …

6 February 2026
The ABC analysis method streamlines inventory management, optimize stock control, and maximize the value of your products and …
