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18 February 2026

FMCG Promotional Material: Definition, Types, and Benefits

Promotional material are marketing assets designed to drive rapid sales and increase product visibility. Each types are designed to increase sales, drive …

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18 February 2026

Apa itu Materi Promosi di FMCG? Jenis dan Manfaat

Materi promosi adalah aset pemasaran yang dirancang untuk mendorong penjualan secara cepat dan meningkatkan visibilitas produk. Setiap jenisnya dibuat …

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17 February 2026

7 Ways to Optimize Delivery Routes During Peak Season

Optimize your delivery route during peak season to keep shipments on time and operations running efficiently. Minimize delays and reduce costs by …

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16 February 2026

Marketing Assets in FMCG: Definition and Optimization Tips

Marketing assets are essential resources businesses use to support campaigns, build brand image, and drive success, especially in the FMCG …

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12 February 2026

How POSM Marketing Drives Product Visibility and Sales

POSM marketing is a merchandising strategy that increases product visibility, delivers key information, and reinforces brand identity to …

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11 February 2026

5 Factors That Influence Customer Purchase Decisions

In-store purchase decisions are influenced by various factors across the shopping journey, including product placement, pricing, promotions, and …

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10 February 2026

Point of Purchase vs POSM: Types, Examples, and Differences

Point of Purchase (POP) and POSM shape in-store experiences in different ways, influencing customer attention, product visibility, engagement, and buying …

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9 February 2026

What is Point of Sales Material (POSM)? Function and Example

Point of Sales Materials (POSM) are strategically placed marketing assets designed to capture customers’ attention, encourage purchases, and …

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6 February 2026

ABC Analysis Method: Classification and Formula

The ABC analysis method streamlines inventory management, optimize stock control, and maximize the value of your products and …

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